Mohideen, A. K. “Ethical Values of Advertising in Print and Electronic Media (A Study on Fairness Products in Visakhapatnam City)”. Indian Journal of Marketing 39, no. 12 (December 1, 2009): 29–32. Accessed October 22, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/37075.