Chincholkar, Snehal, and Vandana Sonwaney. “How Demographic Factors Impact Consumers’ Product Choice During Online Shopping : An Empirical Study of Tier-III Markets”. Indian Journal of Marketing 52, no. 2 (February 14, 2022): 34–52. Accessed October 9, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/168153.