Srivastava, Manish, and Megha Rastogi. “Life Insurance and Working Women: A Critical Study of Factors Affecting the Purchase Decision”. Indian Journal of Marketing 40, no. 11 (November 1, 2010): 53–61. Accessed October 10, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/37376.