Goyal, Subrabhi, and Prantik Ray. “A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience”. Indian Journal of Marketing 42, no. 1 (January 1, 2012): 4–10. Accessed November 13, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/37416.