N.Mahalakshmi, T, and Shanmugam Munuswamy. “An Empirical Analysis of the Decision-Making Style of Millennials on the Choice of Financial Products”. Indian Journal of Marketing 52, no. 11 (November 1, 2022): 26–43. Accessed October 9, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/172432.