Patil, Pravin Pandurand, and Vidyadhar Vedak. “The Private Label (Brand):Retailers’ Value Proposition and Strategic Tool of Differentiation”. Indian Journal of Marketing 41, no. 2 (February 1, 2011): 54–60. Accessed October 10, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/37638.