Chakraborty, Debarun. “Revolutionizing Travel : The Impact of Generative AI on Personalization and Efficiency in the Tourism Industry”. Indian Journal of Marketing 54, no. 9 (September 16, 2024): 8–24. Accessed July 15, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/174394.