Sharma, Bhuvanesh Kumar, and Sneha Rajput. “Fear, Regret, and the Urge to Buy : Psychological Pathways to Impulsive Consumption During Crises”. Indian Journal of Marketing 56, no. 7 (July 15, 2026): 45–63. Accessed July 21, 2026. https://indianjournalofmarketing.com/index.php/ijom/article/view/175325.