Halder, Andrina, Saira Sultana, Rahaman Hasan, and Sajeel Ahmed. “Is AI-Powered Education Sustainable and Marketable in UK Higher Education? Exploring Opportunities and Challenges in Assessment Through the Lenses of Staff and Students”. Indian Journal of Marketing 55, no. 10 (October 8, 2025): 10–29. Accessed October 10, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/175611.