1.
Jha S, Singh B. Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference. ijom [Internet]. 2013 Apr. 28 [cited 2025 Oct. 10];43(4):5-11. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/36373