1.
Nandi S, Pattanayak JK. Brand Loyalty and Switching: An Empirical Study on Mobile Phone Usage Among Young Indian Adults. ijom [Internet]. 2015 Mar. 1 [cited 2025 Sep. 12];45(3):39-53. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/79966