1.
Jha S, Singh B. Consumer Behaviour and Moderating Effect of Frequency of Visit in Relation to Atmospheric Cues: An Experimental Study. ijom [Internet]. 2014 Feb. 1 [cited 2025 Sep. 17];44(2):53-9. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/80451