Shenoy SS, Sequeira AH, K. D. A Conceptual Framework for Customer-Centric Strategic Approach for Competitive Advantage with Specific Reference to Super Market Retailers in India. ijom [Internet]. 2012 Mar. 1 [cited 2025 Oct. 10];42(3):46-50. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/81676