1.
Azeema N, Jayaraman K, Kiumarsi S. Factors Influencing the Purchase Decision of Perfumes with Habit as a Mediating Variable:An Empirical Study in Malaysia. ijom [Internet]. 2016 Jul. 1 [cited 2025 Oct. 9];46(7):7-22. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/97124