Krishnamurti S, Gupta B. Changing Consumer Behavior Paradigms : Does Gender and Marital Status Influence Grocery Shopping Behavior ? An Exploratory Study. ijom [Internet]. 2017 Oct. 1 [cited 2025 Oct. 9];47(10):7-18. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/118693