Panchanatham N, Jhansi S, Kumar S, Mani A. A Study on Policy Holder’s Expectation and Preference towards Selected Private Life Insurance Companies in Karur District. ijom [Internet]. 2008 Aug. 29 [cited 2025 Sep. 12];38(8). Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/36853