1.
Shashishekar MS, Anand S. The Impact of Proficiency of Marketing Activities and Value Proposition Innovation on New Intelligent Products’ Performance. ijom [Internet]. 2019 Dec. 31 [cited 2025 Oct. 9];49(12):7-20. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/149107