Panigrahi SK, Azizan NAB, Al Shamsi IR. Product Innovation, Customer Satisfaction, and Brand Loyalty of Using Smartphones Among University Students : PLS – SEM Approach. ijom [Internet]. 2021 Jan. 31 [cited 2025 Oct. 9];51(1):8-25. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/156931