1.
Maheshwari N. <I>Chhoti Car, Badhe Sapne</I> (Small Car,Big Dreams):Building Brands and Launching of a New Product. ijom [Internet]. 2009 Aug. 29 [cited 2025 Nov. 16];39(8):28-31. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/37024