Kameswara Sastry BVH, Chandrashekar DV. Innovative Marketing Practices Suiting the Current Social Behaviour of Indian Customers. ijom [Internet]. 2009 Sep. 1 [cited 2025 Oct. 9];39(9):22-6. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/37082