Miremadi A. The Practical Approach of Creating "Unique Selling Proposition" to Boost your Sales and Profits by Positioning your Company as the only Choice in the Market. ijom [Internet]. 2010 Jun. 1 [cited 2025 Oct. 9];40(6):24-9. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/37329