Pilar Zirena-Bejarano P, Chávez Zirena EM. Mediating Effect of Subjective Norms in the Relationship Between Attitude and Online Purchase Decision. ijom [Internet]. 2023 Jul. 1 [cited 2025 Oct. 9];53(7):30-45. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/170032