1.
Bhoyar PK, Nagendra A. Effectiveness of FMCG Distribution Channels with Respect to Satisfaction of Consumers in Rural Markets. ijom [Internet]. 2012 Jan. 1 [cited 2025 Oct. 21];42(1):17-22. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/37426