Gautam S, Malik P, Jain S. Role of Trusting Beliefs and Trust in the Adoption of Online Reviews of Hotels : Extension of the IAM Model. ijom [Internet]. 2022 Nov. 1 [cited 2025 Oct. 9];52(11):8-25. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/172431