N.Mahalakshmi T, Munuswamy S. An Empirical Analysis of the Decision-Making Style of Millennials on the Choice of Financial Products. ijom [Internet]. 2022 Nov. 1 [cited 2025 Oct. 9];52(11):26-43. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/172432