Nikita A, Devakumar G. Development of a Model to Determine the Purchase Intention of Counterfeit Luxury Products Among Consumers in Bengaluru. ijom [Internet]. 2022 Nov. 1 [cited 2025 Oct. 9];52(11):44-59. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/172433