Bhattacharjee M, Kalita P. Application of Market Basket Analysis to Understand Students’ Career Options: A Study on Management under Graduate Students at IU, Mizoram. ijom [Internet]. 2012 Apr. 1 [cited 2025 Oct. 10];42(4):42-9. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/37502