Bhattacharya S, Dalal A, Bandyopadhyay N. An Empirical Study to Identify Consumer Brand Relationships during a Crisis. ijom [Internet]. 2023 Jan. 1 [cited 2025 Oct. 6];53(1):8-23. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/172592