1.
Saini S, Bansal S. Associating Designed Information and Novelty with Purchase Intentions for Product Displays in Fashion Apparel Stores. ijom [Internet]. 2023 Dec. 1 [cited 2025 Sep. 14];53(12):8-26. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/173351