1.
Upadhyaya AS, Sijoria C. Customers’ Purchase Intention of Green Cosmetics in India : Empirical Validations Using an Extended Theory of Planned Behavior (TPB). ijom [Internet]. 2024 Aug. 14 [cited 2025 Oct. 9];54(8):60-77. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/174187