Ahamad ML, Zafar SM. An Empirical Investigation of Website Design Characteristics, Consumer Trust, and Intention to Shop Online in Hyderabad. ijom [Internet]. 2013 Aug. 12 [cited 2025 Oct. 10];43(9):41-6. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/38350