1.
Yadav N, Sijoria C. Drivers of Zero-Waste Purchase Decisions : The Mediating Role of the Theory of Planned Behavior. ijom [Internet]. 2024 Sep. 16 [cited 2025 Oct. 9];54(9):37-53. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/174396