1.
Arora P, Singh AB, Ahuja V, Kumar R. Mapping Trends and Future Directions in Consumer Engagement and Loyalty : A Comprehensive Bibliometric and Thematic Analysis. ijom [Internet]. 2025 Mar. 15 [cited 2025 Oct. 9];55(3):8-33. Available from: https://indianjournalofmarketing.com/index.php/ijom/article/view/174831