Branding is one of the most powerful tools in the marketing arsenal and important aspect of business strategy. Some times it is considered to be merely an advertising function. Branding is a process to establish competitive advantage and expressing corporate …

The modern Indian consumer is seeking more value in terms of improved availability and quality of commodity, pleasant shopping environment, financing options, trial rooms for clothing products, return and exchange policies, competitive prices and above all a good parking facility. This …

Weekends are multiplex time for many metro-dwellers. Where better to go than to kick start the movie’s promotion well, within the cinema halls themselves.In a number of product categories, the multiplex option is being considered for media plans. Therefore, multiplexes …

The objective of this study was to identify the effect of Management Styles and Employee Behaviours on Customer Satisfaction in the Electronic Manufacturing Industry in Malaysia. The study examined three Management styles namely Authoritarian, Participative and laissez-faire management styles and four …

India’s tourist arrivals increased from 3.92 million in 2005 to 4.43 million in 2006, showing an increase of 13% by showing the same pace of growth it touched the figure of 5 million in 2007. Foreign Exchange earnings from Tourism …

Application of statistical tools in research has assumed significant dimensions in recent times especially in marketing research. This is mainly because of the availabity of statistical software packages like SYSTAT, SPSS, MATLAB, and LISREL etc. The sponser of the research …

Tourism is the world’s largest and fastest growing industry. As more and more economies are relying on tourism as one of their growing sectors, tourism industry is receiving its recognition and importance. The tourism industry is highly employment intensive and …

India is a vast country with a burgeoning population that is more than 1 billion and is next only to China. Around 72% of the Indian population is living in rural areas and forms around 12.2% of the world population, …

The Indian retail market, which is the fifth largest retail destination globally, according to industry estimates is estimated to grow from the US$ 330 billion in 2007 to US$ 427 billion by 2010 and $637 billion by 2015. Simultaneously, modern …

The paper deals with the study of customer service offered by a Head Post Office, a government venture, establishes and run by the Central Government of India. The study is purely based on primary data and empirical evidence. A questionnaire …

This paper makes an attempt to show how creativity and innovations in marketing strategies plays the vital role in banks.Strategic Innovation can be said to walk on a stair of innovation levels and leads to the profitability of any organization. …