Indian Journal of Marketing
A double-blind, peer-reviewed monthly journal published since 1968.
Bridging theory and practice in marketing across emerging markets.
The Indian Journal of Marketing (IJM) is a leading double-blind, peer-reviewed refereed monthly journal published in English since 1968. It serves as a premier platform for the dissemination of original research across all dimensions of marketing in India and emerging economies.
IJM covers a broad spectrum of marketing disciplines including consumer behaviour, digital marketing, brand management, services marketing, rural marketing, retail, sustainability, and marketing strategy. The journal welcomes empirical, conceptual, and review articles from academics, researchers, and industry practitioners.
Prof. (Dr.) Nirmalya Bandyopadhyay
Editor-in-Chief
Prestige Institute of Management and Research, Gwalior
Dr. Rituparna Basu
Associate Editor
International Management Institute, Kolkata
Priyanka Gilani
Editorial Director
AMCPL, New Delhi
