Volume 56, Issue 10, October 2026

Published: 2026-10-08

Articles

  • Consumer Response to Shrinkflation : Evidence from the FMCG Market in Delhi-NCR

    Deepika Goel, Apoorva Gupta, Neha Verma, Manoj Sinha
    8-28
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    DOI: https://doi.org/10.17010/ijom/2026/v56/i10/176110

  • Unveiling the Key Attributes of Virtual Influencers : A TISM Approach

    Lalrengpuii, Manish Kumar Srivastava
    29-55
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    DOI: https://doi.org/10.17010/ijom/2026/v56/i10/175737

  • Digital Transformation and Customer-Based Brand Equity in MENA and Asian Telecom Markets

    Ahmed Djitli
    56-72
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    DOI: https://doi.org/10.17010/ijom/2026/v56/i10/175825

  • Growth at What Cost? Responsible Entrepreneurial Marketing in Digital Health Ventures

    Neetu Jain, Maulik Patel, Anuj Kumar
    73-82
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    DOI: https://doi.org/10.17010/ijom/2026/v56/i10/176111