Volume 55, Issue 8, August 2025

Articles

• Understanding Consumer Behavior Through AI-Powered Recommender Systems : A Systematic Review and Bibliometric Perspective

  Aparna Kumari, Vishal Kumar Laheri

  9-32

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i8/175207

• BUKMUK’s Marketing Puzzle - Putting the Pieces Together

  Karishma Chaudhary, Pragya Singh, Pallavi

  33-48

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i8/175208

• Unlocking Solo Female Travelers’ CUI of M-Travel Apps with the Moderating Lens of Their Age and Travel Frequency

  Richa Chaudhary, Sunita Dwivedi, Shinu Vig

  49-68

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i8/175209

• Factors Influencing Green Product Purchase Intention : A Structural Equation Modeling Approach Utilizing PEST Framework

  Aakansha Dahiya, Poonam Bhatt, Ashish Kumar, Saurabh Kant

  69-88

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i8/175210