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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NISCAIR Crossref

Issue Articles

Vol. 42, No. 5 · May 2012 OPEN ACCESS
IJM Vol. 42
2012
Indian Journal of Marketing
Volume 42, Issue 5 · May 2012
ISSN 0973-8703
Articles 1
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 1 ARTICLES
01 Original Article
Open Access
Product Recall : An Evaluation of Few Issues

Right from the beginning of the new millennium, many corporate giants have proven that the recall of their products from the market was inevitable. In spite of the technological advancements, the consumers are put into a dilemma about the safety …

Keywords: Product Recall, Reverse Logistics, Product Liability Laws, Defective Goods and Services, Copycat Complaints, Bandwagon Effect
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