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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NISCAIR Crossref

Issue Articles

Vol. 45, No. 12 · December 2015 OPEN ACCESS
IJM Vol. 45
2015
Indian Journal of Marketing
Volume 45, Issue 12 · December 2015
ISSN 0973-8703
Articles 4
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 4 ARTICLES
01 Original Article
Open Access
Consumers' Awareness Towards Organic Food Products in Coimbatore District

The high growth of population and life expectancies during the twentieth century increased demand for food supplies in India. To meet this demand, the green revolution became the corner stone of India's agricultural achievement that transformed India from a food-deficient …

Keywords: organic foods, green revolution, consumer awareness
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02 Original Article
Open Access
Marketing as a Strategic Tool in Veterinary Clinics of Small Animals

This survey was conducted from October 2012 to July 2013 in order to highlight the role of marketing as a strategic tool used to leverage business in the veterinary field that can make a difference in customer loyalty. Good services …

Keywords: veterinary marketing, small business marketing, entrepreneurship
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03 Original Article
Open Access
Brands Explore Human Relationships for Consumer Engagement : A Critical Analysis of Television Advertising in India

Within the critical codes of advertising executions, human relations (personal and social) in television ads were examined to know the recurring relationship projections in the present day Indian advertising. It was found that the individuals' relationship with self is emerging …

Keywords: homogenization, attachment, interpersonal relationship, mutuality, legitimation ads, collectivistic appeals, puffery
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04 Original Article
Open Access
Competition and Marketing Challenges in the USA Market for Indian Granite Exporters

Purpose: The purpose of this paper was to study competition and marketing challenges that granite exporters from India faced in the USA market for apprehending both the domestic and the export markets. Design: This paper is descriptive in nature, and it …

Keywords: global competition, marketing challenges, export, granite, international trade, market
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