Menstrual Hygiene Management : A Study of Perception, Problem, and Practices Among Urban Slums of Delhi

Authors

  •   Harshita Kejriwal Co-Founder, Basil, Pitampura, New Delhi - 110 034
  •   Shubham Jain Project Manager, Central Square Foundation, New Delhi - 110 001
  •   Shiksha Kushwah Assistant Professor, Department of Management Studies, Netaji Subhas University of Technology, Sector - 03, Dwarka, Delhi - 110 078
  •   Mahim Sagar Professor, Department of Management Studies, Indian Institute of Technology Delhi (IIT Delhi), Hauz Khas, New Delhi - 110 016
  •   Manvi Bansal Self - Employed, New Delhi

DOI:

https://doi.org/10.17010/ijom/2021/v51/i11/166733

Keywords:

Menstrual Hygiene Management

, Urban Slum Community, Pad Users, Cloth Users, Absorbents.

Paper Submission Date

, November 28, 2020, Paper Sent Back for Revision, February 9, 2021, Paper Acceptance Date, June 25, Paper Published Online, November 15, 2021.

Abstract

Menstruation starts a new phase in every woman’s life and indicates the initiation of the reproductive period. However, this milestone becomes distinctly painful for women with a lack of awareness and availability of hygienic menstrual products. At many places, the taboo attached to menstruation further adds to this suffering. This scenario is common in the slum communities of developing countries. This study was conducted in the context of urban slums of Delhi, with an aim to understand and assess women’s problems, perceptions, and practices of menstrual hygiene management. It also studied the practices around different absorbents (cloth and pad) and compared the practices around absorbents amongst different user groups (cloth users, pad users, and both). For the study, 1,475 women from 14 urban slums of Delhi were surveyed. The findings of the study indicated the lack of awareness amongst the women regarding menstruation & hygiene practices. Further, affordability, availability, and comfort came out as the key factors influencing the choice of studied absorbents, with affordability being the most important factor. Based on the study’s findings, significant implications for public policymakers and marketers were drawn.

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Author Biography

Mahim Sagar, Professor, Department of Management Studies, Indian Institute of Technology Delhi (IIT Delhi), Hauz Khas, New Delhi - 110 016

ORCID iD : https://orcid.org/0000-0002-1987-095X

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Published

2021-11-30

How to Cite

Kejriwal, H., Jain, S., Kushwah, S., Sagar, M., & Bansal, M. (2021). Menstrual Hygiene Management : A Study of Perception, Problem, and Practices Among Urban Slums of Delhi. Indian Journal of Marketing, 51(11), 8–22. https://doi.org/10.17010/ijom/2021/v51/i11/166733

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