Volume 38, Issue 7, July 2008

Articles

• An Attractiveness of Sarawak as Ecotourism Destination: An overview of Natural Based Market Segment

  Goi Chai Lee, Chieng Fayrene Yew Leh

• International Advertising Strategy: Standardization or Adaptation?

  Kunal Gaurav

• A Study on Export Performance of Dry Chillies and its Products from India

  K. Shivashankar, Basavaraj Banakar

• Mushroom Making - Profitable Agribusiness in Pune District of Western Maharashtra - A Case Study

  M. B. Nichit, S.N. Patil

• Television Viewing Behaviour Among Indian Kids

  Manish Mittal

• Marketing Practices and Problems of Cotton Cultivators in Virudhunagar District

  M. Balasubramanian, R. Eswaran

• Relationship Marketing: A Conceptual Analysis

  Harbhajan Bansal, Komal Smriti

• Expenditure Pattern of College Girls in Dindigul Town, Tamil Nadu - An Exclusive Study

  N. Rajasekar, S. Manimaran, M. S. Kokila

• Women and Shopping - An Empirical Study of Bangalore City

  V. Murugaiah, Radhika Vishvas