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Volume 42, Issue 2, February 2012
Volume 42, Issue 2, February 2012
Published:
2012-02-01
Articles
Are Modern Day Marketers Indulging in Cultural Genocide by Changing Consuming Pattern?
Ramaswami Venkatesh
4-7
PDF
Marketing Strategies of Car Makers in the Pre-Owned Car Market in India
B Shafiulla
8-16
PDF
Impact of Celebrity Endorsements on Brand Image
Debiprasad Mukherjee
17-26
PDF
Consumer Behavior Regarding Durable Goods
Ramachandran Azhagaiah, Eganathan Ezhilarasi
27-39
PDF
To Build a Model for the Determination of Factors that Result in the Success of the Organized Retail Sector in India and Analyzing its Relative Importance (With Reference to Fast Food Chains and Grocery and Vegetable Outlets)
Ruchi Malik
40-50
PDF
A Study on Customer's Satisfaction towards Service Quality of Organized Retail Stores in Haryana
Manju Malik
51-60
PDF