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  1. Home /
  2. Archives /
  3. Volume 42, Issue 2, February 2012

Volume 42, Issue 2, February 2012

Published: 2012-02-01

Articles

  • Are Modern Day Marketers Indulging in Cultural Genocide by Changing Consuming Pattern?

    Ramaswami Venkatesh
    4-7
    • PDF
  • Marketing Strategies of Car Makers in the Pre-Owned Car Market in India

    B Shafiulla
    8-16
    • PDF
  • Impact of Celebrity Endorsements on Brand Image

    Debiprasad Mukherjee
    17-26
    • PDF
  • Consumer Behavior Regarding Durable Goods

    Ramachandran Azhagaiah, Eganathan Ezhilarasi
    27-39
    • PDF
  • To Build a Model for the Determination of Factors that Result in the Success of the Organized Retail Sector in India and Analyzing its Relative Importance (With Reference to Fast Food Chains and Grocery and Vegetable Outlets)

    Ruchi Malik
    40-50
    • PDF
  • A Study on Customer's Satisfaction towards Service Quality of Organized Retail Stores in Haryana

    Manju Malik
    51-60
    • PDF
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