Volume 42, Issue 11, November 2012

Articles

• Green Marketing in India: Some Eco-Issues

  H. Ramakrishna

  5-15

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• Cultural Values as Advertisement Themes in International and Indian Advertising

  Sunil Barthwal, N. L. Gupta

  16-21

  • PDF

• Deciphering Assorted Findings on Marketer Transgression Linked to Service Recovery Paradox

  Padmakali Banerjee, Prabuddha Banerjee

  22-29

  • PDF

• Effect of Sales Promotions and their Availability on Consumers' Buying Behaviour: A Perspective on Personal Hygiene Products

  Paragi Kuntal Shah, Bijal Nishant Mehta

  30-37

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• Marketing Cost of Wheat at Different Marketing Places in Haryana

  Anita Dagar, Sandeep Kumar

  38-45

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• Female Adolescents and Young Adult Consumers' Affinity for Online Flash Sales Concept in India: A Triangulation Approach

  Deblina Saha Vashishta, Shilpa Santosh Chadichal

  46-58

  • PDF