Volume 41, Issue 3, March 2011

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Table of Contents


Promoting Health Tourism in India:An Exploratory Study on the Role of Specialty and Corporate Hospitals in Bangalore  | 
Satya Suresh 3-7
Total views: 210
Service Quality Perceptions of Customers about Insurance Companies:An Empirical Study  | 
Vikas Gautam 8-20
Total views: 327
Dimensions of Consumers' Advertising Beliefs in India  | 
Sandeep Vij, Raghbir Singh 21-32
Total views: 119
Unethical Issues in Advertising  | 
Amit Verma 33-43
Total views: 264
Status Consideration and Buying Decisions-A Study with Reference to Kerala  | 
K. P. Sumedhan 44-50
Total views: 143
Consumer Involvement for Durable and Non Durable Products:Key Indicators and their Impact  | 
Sapna Solanki 51-59
Total views: 156
Uses of Coir Fibre, its Products, & Utilization of Geo-Coir in India  | 
Nagaraja G., C. Basavaiah 60-64
Total views: 179