Volume 41, Issue 3, March 2011

Articles

• Promoting Health Tourism in India:An Exploratory Study on the Role of Specialty and Corporate Hospitals in Bangalore

  Satya Suresh

  3-7

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• Service Quality Perceptions of Customers about Insurance Companies:An Empirical Study

  Vikas Gautam

  8-20

  • PDF

• Dimensions of Consumers' Advertising Beliefs in India

  Sandeep Vij, Raghbir Singh

  21-32

  • PDF

• Unethical Issues in Advertising

  Amit Verma

  33-43

  • PDF

• Status Consideration and Buying Decisions-A Study with Reference to Kerala

  K. P. Sumedhan

  44-50

  • PDF

• Consumer Involvement for Durable and Non Durable Products:Key Indicators and their Impact

  Sapna Solanki

  51-59

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• Uses of Coir Fibre, its Products, & Utilization of Geo-Coir in India

  Nagaraja G., C. Basavaiah

  60-64

  • PDF