Volume 41, Issue 6, June 2011

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Table of Contents


Does Credit Card Usage Enhance Defaults among Compulsive Buyers?  | 
Joji Alex, P. T. Raveendran 3-12
Total views: 172
Market Competence of BSNL in the Present Dynamic Telecom World  | 
Amulya M., Anand D. 13-21
Total views: 196
Media Influence on FMCGs - A Comparative Study among Rural and Urban Households on their Product Purchase Decision  | 
Abhigyan Bhattacharjee 22-28
Total views: 157
Increasing Role of Children in Family Purchase Decisions  | 
Prashant Tripathi, A. Sengupta 29-35
Total views: 153
Sales Force Effectiveness: Aligning Sales Operation with the Motivation Hub  | 
Ritu Gupta 36-41
Total views: 159
A Study on Consumer Perception - A Case Study for Laptops  | 
P. V. Ranjith, Ela Goyal 42-54
Total views: 694
Rebranding - A Boon to Survive  | 
Harvinder Singh, Dharamveer 55-60
Total views: 231