Volume 41, Issue 6, June 2011

Articles

• Does Credit Card Usage Enhance Defaults among Compulsive Buyers?

  Joji Alex, P. T. Raveendran

  3-12

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• Market Competence of BSNL in the Present Dynamic Telecom World

  Amulya M., Anand D.

  13-21

  • PDF

• Media Influence on FMCGs - A Comparative Study among Rural and Urban Households on their Product Purchase Decision

  Abhigyan Bhattacharjee

  22-28

  • PDF

• Increasing Role of Children in Family Purchase Decisions

  Prashant Tripathi, A. Sengupta

  29-35

  • PDF

• Sales Force Effectiveness: Aligning Sales Operation with the Motivation Hub

  Ritu Gupta

  36-41

  • PDF

• A Study on Consumer Perception - A Case Study for Laptops

  P. V. Ranjith, Ela Goyal

  42-54

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• Rebranding - A Boon to Survive

  Harvinder Singh, Dharamveer

  55-60

  • PDF