Volume 45, Issue 10, October 2015

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Table of Contents


Family Communication Patterns and Children's Influence on Purchase Decisions  | 
Adya Sharma, Vandana Sonwaney 7-22
Total views: 708
The Effect of Country of Origin Image, Ethnocentrism, and Religiosity on Purchase Intentions: An Empirical Investigation on Bangladeshi Consumers  | 
Ahasanul Haque, Naila Anwar, Abdullah Sarwar 23-35
Total views: 626
Extent of Service Quality in Commercial Banks in Punjab  | 
Siddharth Sharma, Rajesh Verma 36-48
Total views: 313
Exploring the Relationship Between Demographic Factors and Consumers’ Buying Behaviour Towards Cause - Based Marketing: An Assessment Study  | 
Shruti Gupta, Harish Chaudhry, Harsh Kamal 49-61
Total views: 302