Volume 44, Issue 10, October 2014

Articles

• Branding of B-Schools by Understanding the Expectations of Their Three Major Stakeholders

  Amar Eron Tigga, Pramod Pathak, Rohit Vishal Kumar

  7-23

  • PDF

  DOI: https://doi.org/10.17010/ijom/2014/v44/i10/80114

• Psychographic Segmentation of Facebook Users: A Cluster Analysis

  S. Franklin John, S. Senith, S. R. Jino Ramson

  24-33

  • PDF

  DOI: https://doi.org/10.17010/ijom/2014/v44/i10/80115

• Optimal Stocking Pattern of Chemical Fertilizers: An Application of the Waiting Time Model

  Manjunatha G. R., Kiran Kumar R. Patil, M. G. Chandrakanth

  34-40

  • PDF

  DOI: https://doi.org/10.17010/ijom/2014/v44/i10/80116

• Exploring the Antecedents in Formation of Attitude Towards Indian Cellular Services

  Nirmaljeet Virk

  41-50

  • PDF

  DOI: https://doi.org/10.17010/ijom/2014/v44/i10/80117

• Emotional Association with a Brand: A Link that Lasts in Consumers' Memory Through Experience

  Jyoti Rawat

  51-59

  • PDF

  DOI: https://doi.org/10.17010/ijom/2014/v44/i10/80118