Volume 44, Issue 2, February 2014

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Table of Contents

Articles

The Need for New Service Innovation in Halal Marketing  | 
Sajal Kabiraj, R. C. Walke, Salman Yousaf 5-14
Total views: 187
Rural Consumer Behavior and Strategic Marketing Innovations: An Exploratory Study in Eastern India  | 
Saurabh Bhattacharya, Subhadip Roy 15-25
Total views: 493
An Empirical Study on Political Communication in the Digital Age  | 
Vadiraj Jagannatharao Santekellur, A. P. Hosamani, Anand Singh 26-36
Total views: 266
Television Programmes on Fisheries and Aquaculture: A Descriptive Study  | 
Amitava Ghosh, Arpita Sharma 37-42
Total views: 155
Market Behaviour, Arrivals, and Price Behaviour of Cumin in Mandor Market of Jodhpur District, Rajasthan  | 
Vinod Kumar Verma, Pradeep Kumar, R. C. Kumawat 43-52
Total views: 823
Consumer Behaviour and Moderating Effect of Frequency of Visit in Relation to Atmospheric Cues: An Experimental Study  | 
Shalini Jha, Bharti Singh 53-59
Total views: 231