Skip to main content
Skip to main navigation menu
Skip to site footer
Open Menu
Home
Issues
Current
Archives
Editorial Team
For Authors
Online Manuscript Submission
Article Types
FAQ
Guidelines for Authors
Ethics & Policy
Call for Papers
Subscription/Renewal Form
Register
Login
Search
Join as Reviewer
Peer Review Policy
Message from the New EiC
Announcements
Contact Us
Register
Login
Home
/
Archives
/
Volume 44, Issue 2, February 2014
Volume 44, Issue 2, February 2014
Published:
2014-02-01
Articles
The Need for New Service Innovation in Halal Marketing
Sajal Kabiraj, R. C. Walke, Salman Yousaf
5-14
PDF
DOI:
https://doi.org/10.17010/ijom/2014/v44/i2/80442
Rural Consumer Behavior and Strategic Marketing Innovations: An Exploratory Study in Eastern India
Saurabh Bhattacharya, Subhadip Roy
15-25
PDF
DOI:
https://doi.org/10.17010/ijom/2014/v44/i2/80443
An Empirical Study on Political Communication in the Digital Age
Vadiraj Jagannatharao Santekellur, A. P. Hosamani, Anand Singh
26-36
PDF
DOI:
https://doi.org/10.17010/ijom/2014/v44/i2/80446
Television Programmes on Fisheries and Aquaculture: A Descriptive Study
Amitava Ghosh, Arpita Sharma
37-42
PDF
DOI:
https://doi.org/10.17010/ijom/2014/v44/i2/80449
Market Behaviour, Arrivals, and Price Behaviour of Cumin in Mandor Market of Jodhpur District, Rajasthan
Vinod Kumar Verma, Pradeep Kumar, R. C. Kumawat
43-52
PDF
DOI:
https://doi.org/10.17010/ijom/2014/v44/i2/80450
Consumer Behaviour and Moderating Effect of Frequency of Visit in Relation to Atmospheric Cues: An Experimental Study
Shalini Jha, Bharti Singh
53-59
PDF
DOI:
https://doi.org/10.17010/ijom/2014/v44/i2/80451