Volume 44, Issue 2, February 2014

Published: 2014-02-01

Articles

  • The Need for New Service Innovation in Halal Marketing

    Sajal Kabiraj, R. C. Walke, Salman Yousaf
    5-14
    DOI: https://doi.org/10.17010/ijom/2014/v44/i2/80442

  • Rural Consumer Behavior and Strategic Marketing Innovations: An Exploratory Study in Eastern India

    Saurabh Bhattacharya, Subhadip Roy
    15-25
    DOI: https://doi.org/10.17010/ijom/2014/v44/i2/80443

  • An Empirical Study on Political Communication in the Digital Age

    Vadiraj Jagannatharao Santekellur, A. P. Hosamani, Anand Singh
    26-36
    DOI: https://doi.org/10.17010/ijom/2014/v44/i2/80446

  • Television Programmes on Fisheries and Aquaculture: A Descriptive Study

    Amitava Ghosh, Arpita Sharma
    37-42
    DOI: https://doi.org/10.17010/ijom/2014/v44/i2/80449

  • Market Behaviour, Arrivals, and Price Behaviour of Cumin in Mandor Market of Jodhpur District, Rajasthan

    Vinod Kumar Verma, Pradeep Kumar, R. C. Kumawat
    43-52
    DOI: https://doi.org/10.17010/ijom/2014/v44/i2/80450

  • Consumer Behaviour and Moderating Effect of Frequency of Visit in Relation to Atmospheric Cues: An Experimental Study

    Shalini Jha, Bharti Singh
    53-59
    DOI: https://doi.org/10.17010/ijom/2014/v44/i2/80451