Volume 49, Issue 11, November 2019

Published: 2019-11-30

Articles

  • Role of Customer Engagement in Customer Loyalty for Retail Service Brands: Customer Orientation of Salesperson as a Mediator

    Mallika Srivastava
    7-19
    DOI: https://doi.org/10.17010/ijom/2019/v49/i11/148273

  • A Study on Factors Affecting Mobile Phone Buying Behaviour in Bhubaneswar and Cuttack

    Varun Agarwal, Rashmita Sahoo, Ankita Agarwal
    20-38
    DOI: https://doi.org/10.17010/ijom/2019/v49/i11/148274

  • A Review of Consumer Adoption of Rooftop Solar PV in India and Effective Frameworks

    Amitabh Satapathy, Arvind Kumar Jain, Sunil Barthwal
    39-55
    DOI: https://doi.org/10.17010/ijom/2019/v49/i11/148275

  • An Econometric Analysis of Agricultural Production and Economic Growth in India

    Dhiresh Kulshrestha, Kiran Kumar Agrawal
    56-65
    DOI: https://doi.org/10.17010/ijom/2019/v49/i11/148276