About the Journal

Editor's Name: Prof. (Dr.) Nirmalya Bandyopadhyay
Publisher:Associated Management Consultants Private Limited
ISSN: 0973 - 8703
Frequency : Monthly
Publication Since: 1964

Indexed in Scopus, Included in UGC's - CARE List of Journals (Group II), Included in ABDC Journal List (Rating : C) ; Print ISSN 0973 - 8703 (Published since 1968 ; Frequency : Monthly ; Language : English)

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

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3.0
2024CiteScore
 
 
41st percentile
Powered by  Scopus
 
MISSION STATEMENT

In the research field, there is always a need to evaluate and re-evaluate the changing phenomenon, envisage new ideas, judge the results on different parameters, and then evaluate again. For this purpose, a constant effort is required to update and upgrade the knowledge. Furthermore, it necessitates raising a platform from where we can hear from eminent persons, professional managers, scholars, and researchers, and thus, plug-in the information gaps. Associated Management Consultants Private Limited (https://amcon.co.in/) strives to promote excellence by publishing cutting-edge and insightful research of the highest quality in the field of business management and engineering in the 21st century, with a specific focus on India. Our vision is to provide a world-class platform (in the form of research journals) for authors, professors, and scholars to publish their research. Our journals have built a corpus where different stakeholders unite and debate upon diverse issues related to business management and engineering, provide well-researched and tested benchmarks for academia and industry, and also provide new directions for further research.

The Journals have been publishing insightful research of the highest quality, and the subject scope reflects and has kept pace with the evolving research activities in the field of business management and engineering. Our journals have also maintained their high standards with their rigorous but fair blind-peer review procedures.

OUR JOURNALS

Associated Management Consultants Private Limited (AMCPL) (https://amcon.co.in/) is running eight very successful double-blind peer-reviewed refereed research journals:

  • Indian Journal of Marketing (Frequency: Monthly)
  • Indian Journal of Finance (Frequency: Monthly)
  • Prabandhan: Indian Journal of Management (Frequency: Monthly)
  • Arthshastra Indian Journal of Economics & Research (Frequency: Quarterly)
  • Indian Journal of Research in Capital Markets (Frequency: Quarterly)
  • Indian Journal of Computer Science (Frequency: Bi-Monthly)
  • AMC Indian Journal of Entrepreneurship (Frequency: Bi-Annual)
  • AMC Indian Journal of Civil Engineering (Frequency: Bi-Annual)
DISTRIBUTION CHANNELS: THROUGH SUBSCRIPTION

PUBLISHER: ASSOCIATED MANAGEMENT CONSULTANTS PRIVATE LIMITED, NEW DELHI (https://amcon.co.in/)

These eight journals are the leading research journals in India in the field of business management and engineering and are an excellent forum for intra-disciplinary and interdisciplinary study of various aspects of business management and engineering. Our journals have a pan-India presence, reaching even the hinterlands of India. Our journals have a subscriber base that extends from Kashmir to Kanyakumari and from the North East to far-flung areas of Gujarat.

OUR HISTORY

Mr. Jagdish Chander Gilani founded Associated Management Corporation (now Associated Management Consultants Private Limited) (https://amcon.co.in/) in 1964. The Company is a privately owned firm with dedicated, experienced cross-country, and cross-functional resources focused on helping organizations and businesses grow and expand as well as operate more effectively and profitably. This firm has conducted Management Development Programmes and Office Management Programmes for junior, middle management, and senior management programmes; programmes on Indian Labour Laws for Supervisors, Managers, and Executives; and Salesmanship Programmes for Salespersons. Over more than 200,000 professionals have attended these programmes from different parts of India and abroad.

Associated Management Consultants Private Limited (AMCPL) (https://amcon.co.in/) has over four decades of consulting and industry expertise in the following areas:

  • Organizational Studies: Re-organize your management and organization and draw up administrative methods to improve the efficiency of your organization.
  • Personnel Selection: Advise on the proper selection of executive and non-executive personnel for your organization.
  • Marketing Research: Undertake Market surveys for consumer/industrial products to increase your sales.
  • Management Development Programmes: Conduct MDPs in Marketing Management, Modern Salesmanship, Personnel Management etc., for staff training for organizations like Nestle, Air India, HUL, and so on.
  • Event Management Programmes: Organized conferences and promotional events for the Corporate sector.
READERSHIP

+ 500,000 for each journal

KEY AUDIENCE
  • Professors/ Lecturers/ Academicians in various capacities and levels with research interests in business management and engineering.
  • Research Scholars of business management and engineering.
  • Corporate and Academic Librarians serving the needs of business management and engineering disciplines.
  • Industry experts, business managers, consultants, policy makers and practitioners of business management and engineering disciplines in India and abroad.
  • Top B-schools, Universities in India and abroad.
  • Undergraduate and post-graduate management and engineering colleges in India and abroad.
INDEXING OF OUR JOURNALS

At AMCPL (https://amcon.co.in/), we aim to continuously expand the coverage of our publications within the following main academic databases:

  • Scopus
  • Web of Science
  • UGC – CARE List of Journals
  • Australian Business Deans Council (ABDC)
  • ABS

In addition to the main databases, we also focus on ensuring coverage of our journals within as many scope-specific databases as possible in order to increase visibility for our authors and further disseminate their impactful data. Furthermore, our eight journals are digitally preserved on our website and are available for subscription on i-Scholar (http://www.i-scholar.in/), which is a full-text digital library of peer-reviewed Indian journals that facilitates institutions and individual users to browse and subscribe to the listed journals, ensuring long-term archival of all of our publications. Read More

  • Scopus (Elsevier) (Quartile : Q3)
  • Source Normalized Impact per Paper (SNIP) : 0.567
  • SCImago Journal Rank (SJR) : 0.253
  • Scopus CiteScore = 3.0 (Scopus Journal CiteScore Rank : 127/210)
  • UGC - CARE List of Journals (Group II)
  • Included in ABDC Journal List (Rating : C)
  • Ulrich's International Periodicals Directory, USA
  • ISSN (ISSN 0973-8703)
  • NAAS Rating (National Academy of Agricultural Sciences, A Govt. of India Institute) = 4.24/10
  • Indian Science Abstracts (ISA - NISCAIR)
  • Google Scholar [Google Scholar h5-index : 12 ; Google Scholar h5-median : 14]
  • Cabell's Journalytics
  • J-Gate
SCImago Journal & Country Rank

Announcements

Announcement

2017-01-31

Dear Authors,

The Submission Window is now CLOSED for New Submissions for 2024 for Indian Journal of Marketing. The Submission Window will now open in 2025. Thanks to all authors for their overwhelming support in submitting good quality manuscripts and for your interest in Indian Journal of Marketing. We are working on the manuscripts, and the authors shall receive the decision regarding the first reviews of the manuscripts from our end shortly

Thanks,
Team IJM

Read more about Announcement

Current Issue

Volume 55, Issue 6, June 2025
Published: 2025-06-03

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