A Contingency Approach to Proactiveness - Business Performance Relationship
DOI:
https://doi.org/10.17010/ijom/2018/v48/i12/139555Keywords:
Proactiveness
, Business Performance, Environmental Turbulence, Moderation AnalysisPaper Submission Date
, July 21, 2018, Paper sent back for Revision, November 14, Paper Acceptance Date, November 18, 2018Abstract
The proactiveness - business performance relationship was examined in this study by adopting a descriptive and cross-sectional research design. Structural equation modeling was applied on a purposive sample of 457 North Indian firms to assess the impact of proactiveness on business performance. Moderating effect of environmental turbulence on proactiveness – business performance relationship was also assessed. The study found proactiveness as a significant predictor of business performance. The study revealed that firms operating in a dynamic environment were likely to be benefitted more from the pursuit of proactiveness. The findings provoke managers and entrepreneurs to adopt forward-looking and opportunity-seeking perspectives to achieve robust business performance. Managers of Indian firms can draw insights from this study and can better decide the strategic posture of their firms.Downloads
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